new artist focus: Yemisi Williams

new artist focus: Yemisi Williams

It is important when trying to establish new products on shelf that the risk is taken with your approach. Risk usually comes in the form of untried and untested talent....

new artist focus: Yemisi Williams

whatever brands

It is important when trying to establish new products on shelf that the risk is taken with your approach. Risk usually comes in the form of untried and untested talent....

McDonald's happy meal with free Travis Scott toy

McDonald's happy meal with free Travis Scott toy

McDonald's made the rather bold move in having Travis Scott feature in a Happy Meal offering. This is something that was a brave choice due to the artist in question...

McDonald's happy meal with free Travis Scott toy

whatever brands

McDonald's made the rather bold move in having Travis Scott feature in a Happy Meal offering. This is something that was a brave choice due to the artist in question...

focus on food fashion: fast food should be giving creativity more of a platform

focus on food fashion: fast food should be givi...

Fast-food chains are starting to give huge platforms for creatives to showcase their take on their brand. In this blog entry, we will focus on one concept for Mcdonald's and...

focus on food fashion: fast food should be givi...

whatever brands

Fast-food chains are starting to give huge platforms for creatives to showcase their take on their brand. In this blog entry, we will focus on one concept for Mcdonald's and...

artist focus: Bodil Jane

artist focus: Bodil Jane

Standing out from the crowd of creatives is challenging and it needs different ingenious disciplines to come together in order to win eyeballs, hearts, and minds.   Bodil Jane is...

artist focus: Bodil Jane

whatever brands

Standing out from the crowd of creatives is challenging and it needs different ingenious disciplines to come together in order to win eyeballs, hearts, and minds.   Bodil Jane is...

how to balance the use of licensed characters with your brand

how to balance the use of licensed characters w...

This brief interlude on the food licensing world will give you an insight into some of the challenges you will have to overcome if you are thinking of using licenses...

how to balance the use of licensed characters w...

whatever brands

This brief interlude on the food licensing world will give you an insight into some of the challenges you will have to overcome if you are thinking of using licenses...

pizza hut's pizza box with built in foosball table

pizza hut's pizza box with built in foosball table

Pizza Hut Hong Kong has just launched its “12th Player Club in an innovative fashion. Making a pizza box that has a foosball table built into the box. We love...

pizza hut's pizza box with built in foosball table

whatever brands

Pizza Hut Hong Kong has just launched its “12th Player Club in an innovative fashion. Making a pizza box that has a foosball table built into the box. We love...

cold pressed juice collaboration with Givenchy x Wild & The Moon

cold pressed juice collaboration with Givenchy ...

Brand collaborations are now taking on all sorts of different approaches when it comes to enhancing their brand exposure. Fashion house Givenchy has entered the world of food and drink...

cold pressed juice collaboration with Givenchy ...

whatever brands

Brand collaborations are now taking on all sorts of different approaches when it comes to enhancing their brand exposure. Fashion house Givenchy has entered the world of food and drink...

modern brands reimagined in 80's hommage

modern brands reimagined in 80's hommage

Branding trends are influencing iconic brands to refresh themselves to the point where the approach is almost identical. What if some of the leading brands in the world today followed...

modern brands reimagined in 80's hommage

whatever brands

Branding trends are influencing iconic brands to refresh themselves to the point where the approach is almost identical. What if some of the leading brands in the world today followed...

think pink: the new trend in food

think pink: the new trend in food

As food and drink brands continue their innovation with the pink ‘instagrammable’ color, we explore what makes this trend so popular.   Factors driving its expansion include how it is...

think pink: the new trend in food

whatever brands

As food and drink brands continue their innovation with the pink ‘instagrammable’ color, we explore what makes this trend so popular.   Factors driving its expansion include how it is...

the advantages of brand extension

the advantages of brand extension

Strong brand identity and clear, consistent messaging are what will enable you to stand out from the competition. Brand extension is the process of extending a brand's reach by introducing...

the advantages of brand extension

whatever brands

Strong brand identity and clear, consistent messaging are what will enable you to stand out from the competition. Brand extension is the process of extending a brand's reach by introducing...