The Power of Brand Extension: Leveraging Licens...
In today’s fast-paced and competitive market, businesses are constantly looking for ways to expand and grow. One of the most effective strategies for achieving this growth is through brand extension—the...
The Power of Brand Extension: Leveraging Licens...
In today’s fast-paced and competitive market, businesses are constantly looking for ways to expand and grow. One of the most effective strategies for achieving this growth is through brand extension—the...
Unlocking the Future of FMCG Loyalty: Digital, ...
In the ever-changing landscape of fast-moving consumer goods (FMCG), loyalty strategies have become a vital tool for brands aiming to retain customers and drive repeat purchases. As traditional models face...
Unlocking the Future of FMCG Loyalty: Digital, ...
In the ever-changing landscape of fast-moving consumer goods (FMCG), loyalty strategies have become a vital tool for brands aiming to retain customers and drive repeat purchases. As traditional models face...
Creating Positive Change: Whatever Brands’ Role...
At Whatever Brands, sustainability is more than just a value—it’s at the heart of everything we do. As we work toward becoming a certified B Corporation and participating in 1%...
Creating Positive Change: Whatever Brands’ Role...
At Whatever Brands, sustainability is more than just a value—it’s at the heart of everything we do. As we work toward becoming a certified B Corporation and participating in 1%...
How Clara’s Selections Balances Quality and Aff...
At Whatever Brands, we're excited to unveil Clara’s Selections, our delicious range of confectionery that offers the perfect combination of premium quality and accessible prices. To learn more about the...
How Clara’s Selections Balances Quality and Aff...
At Whatever Brands, we're excited to unveil Clara’s Selections, our delicious range of confectionery that offers the perfect combination of premium quality and accessible prices. To learn more about the...
Building a Healthier Planet for Future Generations
At Whatever Brands, sustainability isn’t just a goal—it’s a responsibility we embrace wholeheartedly. Through our cherished brand, Whatever Kidz, we’re dedicated to building a healthier, greener future for our children...
Building a Healthier Planet for Future Generations
At Whatever Brands, sustainability isn’t just a goal—it’s a responsibility we embrace wholeheartedly. Through our cherished brand, Whatever Kidz, we’re dedicated to building a healthier, greener future for our children...
Sugar vs. Zero-Sugar: How Artificial Sweeteners...
When choosing between a regular sugar drink and one labeled “zero sugar,” many people assume the zero-sugar option is automatically healthier. However, substituting sugar with artificial sweeteners or sugar alcohols...
Sugar vs. Zero-Sugar: How Artificial Sweeteners...
When choosing between a regular sugar drink and one labeled “zero sugar,” many people assume the zero-sugar option is automatically healthier. However, substituting sugar with artificial sweeteners or sugar alcohols...
Exploring the Top Food and Beverage Trends for ...
How quality, health, and innovation are shaping consumer choices As we step into 2025, consumer preferences in the food and beverage industry are undergoing a profound transformation. Innova Market Insights...
Exploring the Top Food and Beverage Trends for ...
How quality, health, and innovation are shaping consumer choices As we step into 2025, consumer preferences in the food and beverage industry are undergoing a profound transformation. Innova Market Insights...
Sip, Smile, Repeat: The Fun Way to Get Kids to ...
Getting kids to drink milk can sometimes be a challenge, but it doesn’t have to be! Milk is a vital part of a child’s diet, full of nutrients to support their growth...
Sip, Smile, Repeat: The Fun Way to Get Kids to ...
Getting kids to drink milk can sometimes be a challenge, but it doesn’t have to be! Milk is a vital part of a child’s diet, full of nutrients to support their growth...
Plant-Based Certification: Why It’s a Smart Mov...
As consumers become more conscious about the impact of their choices, plant-based certification has emerged as a valuable asset for brands looking to lead in sustainability and transparency. It’s no...
Plant-Based Certification: Why It’s a Smart Mov...
As consumers become more conscious about the impact of their choices, plant-based certification has emerged as a valuable asset for brands looking to lead in sustainability and transparency. It’s no...
From Silver Screens to Sweet Treats: Movie Stud...
What do chocolate bars and blockbuster movies have in common? More than you’d think! Some of the biggest names in the entertainment industry are swapping popcorn for premium food brands,...
From Silver Screens to Sweet Treats: Movie Stud...
What do chocolate bars and blockbuster movies have in common? More than you’d think! Some of the biggest names in the entertainment industry are swapping popcorn for premium food brands,...
impact of sustainably sourced ingredients
For a long time, customers have been picking goods off the supermarket shelves based on price with cheaper products ending up in shopping baskets with no questions asked on whether...
impact of sustainably sourced ingredients
For a long time, customers have been picking goods off the supermarket shelves based on price with cheaper products ending up in shopping baskets with no questions asked on whether...
helping brands be more kosher
“Kosher” is a term used to describe food that complies with the strict dietary standards of traditional Jewish law. The Hebrew word Kasher (kosher) literally means fit or proper for...
helping brands be more kosher
“Kosher” is a term used to describe food that complies with the strict dietary standards of traditional Jewish law. The Hebrew word Kasher (kosher) literally means fit or proper for...
Whatever Brands Expands to the USA: Revolutioni...
As the conversation around healthier eating habits for children continues to grow, Whatever Brands is proud to announce its expansion into the U.S. market, offering innovative products that aim to...
Whatever Brands Expands to the USA: Revolutioni...
As the conversation around healthier eating habits for children continues to grow, Whatever Brands is proud to announce its expansion into the U.S. market, offering innovative products that aim to...
Ditch the Dyes: Why Whatever Kidz Cereals Are B...
With California taking steps to ban artificial dyes like Red 40 and Yellow 5 from school meals, it's clear that awareness around synthetic additives is growing. Our Peppa Pig and Transformers...
Ditch the Dyes: Why Whatever Kidz Cereals Are B...
With California taking steps to ban artificial dyes like Red 40 and Yellow 5 from school meals, it's clear that awareness around synthetic additives is growing. Our Peppa Pig and Transformers...
A Greener Future with Our Eco-Friendly Products
At Whatever Brands, we believe in creating products that not only delight our customers but also take care of our planet. We're excited to announce that our Whatever Kids range...
A Greener Future with Our Eco-Friendly Products
At Whatever Brands, we believe in creating products that not only delight our customers but also take care of our planet. We're excited to announce that our Whatever Kids range...
Whatever Brands' Peppa Pig Cereal Named Finalis...
Whatever Brands is thrilled to announce that their Peppa Pig Cereal has been named a finalist for the prestigious Best Food and Drink Award at the Licensing Awards 2024. ...
Whatever Brands' Peppa Pig Cereal Named Finalis...
Whatever Brands is thrilled to announce that their Peppa Pig Cereal has been named a finalist for the prestigious Best Food and Drink Award at the Licensing Awards 2024. ...
Spearheading Sustainable Innovation in New York...
In the ever-evolving and bustling market of New York City, the food and beverage sector stands as a testament to diversity, innovation, and adaptability. This vibrant landscape is where Whatever...
Spearheading Sustainable Innovation in New York...
In the ever-evolving and bustling market of New York City, the food and beverage sector stands as a testament to diversity, innovation, and adaptability. This vibrant landscape is where Whatever...
Muesli vs. Granola: What Sets Them Apart?
When it comes to wholesome, nutritious breakfast options, muesli and granola often appear at the top of many health-conscious eaters' lists. Both packed with grains, nuts, seeds, and sometimes dried...
Muesli vs. Granola: What Sets Them Apart?
When it comes to wholesome, nutritious breakfast options, muesli and granola often appear at the top of many health-conscious eaters' lists. Both packed with grains, nuts, seeds, and sometimes dried...
Net Positive Snacking: Pioneering a Greener Fut...
In an era where the environmental footprint of our food choices is scrutinised more than ever, Human Nature emerges as a trailblazer in the realm of sustainable snacking. By adopting...
Net Positive Snacking: Pioneering a Greener Fut...
In an era where the environmental footprint of our food choices is scrutinised more than ever, Human Nature emerges as a trailblazer in the realm of sustainable snacking. By adopting...
Japan: An incredible Trip to Remember
Our Head of Growth Marketing Irine Gujabidze writes an interesting memoir of her business trip to Japan to attend Foodex. Having been in the business and marketing profession for over...
Japan: An incredible Trip to Remember
Our Head of Growth Marketing Irine Gujabidze writes an interesting memoir of her business trip to Japan to attend Foodex. Having been in the business and marketing profession for over...
Jelly Belly Drinks Shortlisted for Prestigious ...
Whatever Brands is proud to announce that their Jelly Belly drinks have been shortlisted for the Best Brand Licensed Food or Beverage Product or Range at the Brand & Lifestyle...
Jelly Belly Drinks Shortlisted for Prestigious ...
Whatever Brands is proud to announce that their Jelly Belly drinks have been shortlisted for the Best Brand Licensed Food or Beverage Product or Range at the Brand & Lifestyle...
Making a Difference, One Jelly Belly Drink at a...
At Whatever Brands, we believe in the power of community and the importance of giving back. It's not just about doing business; it's about making a positive impact in the...
Making a Difference, One Jelly Belly Drink at a...
At Whatever Brands, we believe in the power of community and the importance of giving back. It's not just about doing business; it's about making a positive impact in the...
How to manage international business and financ...
As the world of international trade continues to expand and evolve, the complexity of managing financial transactions across borders has never been more challenging. In this global marketplace, ensuring the...
How to manage international business and financ...
As the world of international trade continues to expand and evolve, the complexity of managing financial transactions across borders has never been more challenging. In this global marketplace, ensuring the...
Whatever Brands Makes Its Debut at Foodex Japan...
Whatever Brands, a leading name in innovative food products, is thrilled to announce its inaugural participation at Foodex Japan 2024, one of Asia's premier food and beverage exhibitions. The event...
Whatever Brands Makes Its Debut at Foodex Japan...
Whatever Brands, a leading name in innovative food products, is thrilled to announce its inaugural participation at Foodex Japan 2024, one of Asia's premier food and beverage exhibitions. The event...
Sweet Revolution: The Rise of Allulose and New-...
In the search for healthier sweetening options, allulose emerges as a promising contender in the sugar substitute market. This low-calorie sweetener, which mirrors about 70% of sugar's sweetness, is naturally...
Sweet Revolution: The Rise of Allulose and New-...
In the search for healthier sweetening options, allulose emerges as a promising contender in the sugar substitute market. This low-calorie sweetener, which mirrors about 70% of sugar's sweetness, is naturally...
Whatever Brands Shortlisted for Prestigious FDE...
Whatever Brands is thrilled to announce that it has been shortlisted for two prestigious awards by the Food and Drink Exporters Association (FDEA). The company is a contender for the...
Whatever Brands Shortlisted for Prestigious FDE...
Whatever Brands is thrilled to announce that it has been shortlisted for two prestigious awards by the Food and Drink Exporters Association (FDEA). The company is a contender for the...
Human Nature Showcases at the Vegetarian Societ...
Human Nature, a vegetarian brand on a mission to make wholesome foods that positively contribute to social and environmental causes, proudly announces its participation at the prestigious Plant Based World...
Human Nature Showcases at the Vegetarian Societ...
Human Nature, a vegetarian brand on a mission to make wholesome foods that positively contribute to social and environmental causes, proudly announces its participation at the prestigious Plant Based World...
Food Trends 2024: Clear Communication and the R...
The year 2024 is set to usher in a new era of consumer awareness and decision-making when it comes to food and drink. With an increasingly health-conscious and informed public,...
Food Trends 2024: Clear Communication and the R...
The year 2024 is set to usher in a new era of consumer awareness and decision-making when it comes to food and drink. With an increasingly health-conscious and informed public,...
Shifting Tastes and Challenges in the UK Breakf...
In 2023, the landscape of the UK breakfast cereal market is undergoing a noticeable transformation. Recent research from Mintel reveals intriguing insights into the choices and preferences of breakfast cereal...
Shifting Tastes and Challenges in the UK Breakf...
In 2023, the landscape of the UK breakfast cereal market is undergoing a noticeable transformation. Recent research from Mintel reveals intriguing insights into the choices and preferences of breakfast cereal...
Navigating the UK Snacking Landscape in 2023
Snacking, an integral part of our daily lives, has never been more under the spotlight. In the UK, consumers are increasingly discerning about the snacks they choose, emphasising health, indulgence,...
Navigating the UK Snacking Landscape in 2023
Snacking, an integral part of our daily lives, has never been more under the spotlight. In the UK, consumers are increasingly discerning about the snacks they choose, emphasising health, indulgence,...
Taking a Bold Step Towards Sustainability: Teth...
In our ongoing commitment to environmental responsibility and sustainability, we are thrilled to announce a major change that will make a positive impact on our planet. Starting in 2024, we...
Taking a Bold Step Towards Sustainability: Teth...
In our ongoing commitment to environmental responsibility and sustainability, we are thrilled to announce a major change that will make a positive impact on our planet. Starting in 2024, we...
5 possible reasons that are driving the flexita...
Nowadays, people are aware of the importance of having a more sustainable lifestyle to safeguard the environment. For this reason, they are embracing more a plant-based diet, changing their eating...
5 possible reasons that are driving the flexita...
Nowadays, people are aware of the importance of having a more sustainable lifestyle to safeguard the environment. For this reason, they are embracing more a plant-based diet, changing their eating...
Whatever Brands to Showcase Exciting Product Ra...
Whatever Brands is proud to announce its participation in the highly anticipated Anuga Trade Show 2023. The event will take place from October 7th to 11th, 2023, in the vibrant...
Whatever Brands to Showcase Exciting Product Ra...
Whatever Brands is proud to announce its participation in the highly anticipated Anuga Trade Show 2023. The event will take place from October 7th to 11th, 2023, in the vibrant...
insights: pet food sales are booming
More than 3.2 million pets were welcomed into UK households since the start of the pandemic to ease lockdown loneliness, according to new data. Pet Food Manufacturers' Association reveals...
insights: pet food sales are booming
More than 3.2 million pets were welcomed into UK households since the start of the pandemic to ease lockdown loneliness, according to new data. Pet Food Manufacturers' Association reveals...
young people drive takeaway dessert sales
When you hear the word "takeaway", everyone immediately thinks of savoury food. But a survey from Brioche Pasquier has found that 58% of 16-24-year-olds and 62% of 25-34-year-olds have ordered...
young people drive takeaway dessert sales
When you hear the word "takeaway", everyone immediately thinks of savoury food. But a survey from Brioche Pasquier has found that 58% of 16-24-year-olds and 62% of 25-34-year-olds have ordered...
advice: getting a quick residency to start a bu...
Brexit has thrown up many new procedures that need to be circumnavigated. One of the main obstacles facing UK residents wishing to set up a company in the EU is...
advice: getting a quick residency to start a bu...
Brexit has thrown up many new procedures that need to be circumnavigated. One of the main obstacles facing UK residents wishing to set up a company in the EU is...
why you should build a sustainable packaging st...
Packaging facilitates the delivery and distribution of products to the end consumer. Its functionality is vital for the maintenance of these products. The problem is that after its usage, packaging...
why you should build a sustainable packaging st...
Packaging facilitates the delivery and distribution of products to the end consumer. Its functionality is vital for the maintenance of these products. The problem is that after its usage, packaging...
Whatever Kidz Launches Peppa Pig Multivitamin D...
London, UK – 20th September 2023 – Whatever Kidz is thrilled to announce the official launch of its Peppa Pig Multivitamin drinks in Iceland supermarkets across the United Kingdom and on...
Whatever Kidz Launches Peppa Pig Multivitamin D...
London, UK – 20th September 2023 – Whatever Kidz is thrilled to announce the official launch of its Peppa Pig Multivitamin drinks in Iceland supermarkets across the United Kingdom and on...
Whatever Brands Makes Its Debut at the Americas...
Whatever Brands Makes Its Debut at the Americas Food & Beverage Show 2023 in Miami Whatever Brands, a prominent name in the world of innovative and delectable snacks and beverages,...
Whatever Brands Makes Its Debut at the Americas...
Whatever Brands Makes Its Debut at the Americas Food & Beverage Show 2023 in Miami Whatever Brands, a prominent name in the world of innovative and delectable snacks and beverages,...
Whatever Brands Named Finalist at the Licensing...
Whatever Brands Named Finalist at the Licensing Awards 2023 with Whatever Kidz Peppa Pig Multi-Vitamin Drinks Whatever Brands is proud to announce that its innovative product range, Whatever Kidz Peppa...
Whatever Brands Named Finalist at the Licensing...
Whatever Brands Named Finalist at the Licensing Awards 2023 with Whatever Kidz Peppa Pig Multi-Vitamin Drinks Whatever Brands is proud to announce that its innovative product range, Whatever Kidz Peppa...
Whatever Brands Celebrates the Value of Inclusi...
In a world that is increasingly recognising the importance of inclusivity and diversity, brands that actively promote these values stand out as beacons of progress. One such brand leading the...
Whatever Brands Celebrates the Value of Inclusi...
In a world that is increasingly recognising the importance of inclusivity and diversity, brands that actively promote these values stand out as beacons of progress. One such brand leading the...
Aspartame K: The Hidden Hazards of a Forbidden ...
Aspartame K is a non-nutritive sweetener that is commonly used in various food and drink products. It is a low-calorie sweetener that is about 200 times sweeter than sugar. It is...
Aspartame K: The Hidden Hazards of a Forbidden ...
Aspartame K is a non-nutritive sweetener that is commonly used in various food and drink products. It is a low-calorie sweetener that is about 200 times sweeter than sugar. It is...
online plastic-free groceries
The plastic-free movement is growing strong and with more startups looking to make their mark for a better planet, we can now turn to the latest idea that we think...
online plastic-free groceries
The plastic-free movement is growing strong and with more startups looking to make their mark for a better planet, we can now turn to the latest idea that we think...
natural highs: the strategies driving mood-enha...
Euphoric's are part blending adaptogens (herbs that help the body adapt to stress), nootropics (compounds that help enhance cognition), and botanicals (plants that balance flavour and function) that together, lift...
natural highs: the strategies driving mood-enha...
Euphoric's are part blending adaptogens (herbs that help the body adapt to stress), nootropics (compounds that help enhance cognition), and botanicals (plants that balance flavour and function) that together, lift...
new artist focus: Yemisi Williams
It is important when trying to establish new products on shelf that the risk is taken with your approach. Risk usually comes in the form of untried and untested talent....
new artist focus: Yemisi Williams
It is important when trying to establish new products on shelf that the risk is taken with your approach. Risk usually comes in the form of untried and untested talent....
McDonald's happy meal with free Travis Scott toy
McDonald's made the rather bold move in having Travis Scott feature in a Happy Meal offering. This is something that was a brave choice due to the artist in question...
McDonald's happy meal with free Travis Scott toy
McDonald's made the rather bold move in having Travis Scott feature in a Happy Meal offering. This is something that was a brave choice due to the artist in question...
focus on food fashion: fast food should be givi...
Fast-food chains are starting to give huge platforms for creatives to showcase their take on their brand. In this blog entry, we will focus on one concept for Mcdonald's and...
focus on food fashion: fast food should be givi...
Fast-food chains are starting to give huge platforms for creatives to showcase their take on their brand. In this blog entry, we will focus on one concept for Mcdonald's and...
artist focus: the killers enter the food catego...
Musicians are constantly looking for ways to increase their revenue streams. This approach will more than likely grow with the issues of Covid-19 plaguing live entertainment. We have already seen...
artist focus: the killers enter the food catego...
Musicians are constantly looking for ways to increase their revenue streams. This approach will more than likely grow with the issues of Covid-19 plaguing live entertainment. We have already seen...
artist focus: Bodil Jane
Standing out from the crowd of creatives is challenging and it needs different ingenious disciplines to come together in order to win eyeballs, hearts, and minds. Bodil Jane is...
artist focus: Bodil Jane
Standing out from the crowd of creatives is challenging and it needs different ingenious disciplines to come together in order to win eyeballs, hearts, and minds. Bodil Jane is...
new material made out of seafood shells & coffe...
The search for new sustainable materials to ease the pressure on our planet is a challenge that every company should participate in. One such example is Tômtex—a material...
new material made out of seafood shells & coffe...
The search for new sustainable materials to ease the pressure on our planet is a challenge that every company should participate in. One such example is Tômtex—a material...