Spearheading Sustainable Innovation in New York...
In the ever-evolving and bustling market of New York City, the food and beverage sector stands as a testament to diversity, innovation, and adaptability. This vibrant landscape is where Whatever...
Spearheading Sustainable Innovation in New York...
In the ever-evolving and bustling market of New York City, the food and beverage sector stands as a testament to diversity, innovation, and adaptability. This vibrant landscape is where Whatever...
Muesli vs. Granola: What Sets Them Apart?
When it comes to wholesome, nutritious breakfast options, muesli and granola often appear at the top of many health-conscious eaters' lists. Both packed with grains, nuts, seeds, and sometimes dried...
Muesli vs. Granola: What Sets Them Apart?
When it comes to wholesome, nutritious breakfast options, muesli and granola often appear at the top of many health-conscious eaters' lists. Both packed with grains, nuts, seeds, and sometimes dried...
Net Positive Snacking: Pioneering a Greener Fut...
In an era where the environmental footprint of our food choices is scrutinised more than ever, Human Nature emerges as a trailblazer in the realm of sustainable snacking. By adopting...
Net Positive Snacking: Pioneering a Greener Fut...
In an era where the environmental footprint of our food choices is scrutinised more than ever, Human Nature emerges as a trailblazer in the realm of sustainable snacking. By adopting...
Japan: An incredible Trip to Remember
Our Head of Growth Marketing Irine Gujabidze writes an interesting memoir of her business trip to Japan to attend Foodex. Having been in the business and marketing profession for over...
Japan: An incredible Trip to Remember
Our Head of Growth Marketing Irine Gujabidze writes an interesting memoir of her business trip to Japan to attend Foodex. Having been in the business and marketing profession for over...
Jelly Belly Drinks Shortlisted for Prestigious ...
Whatever Brands is proud to announce that their Jelly Belly drinks have been shortlisted for the Best Brand Licensed Food or Beverage Product or Range at the Brand & Lifestyle...
Jelly Belly Drinks Shortlisted for Prestigious ...
Whatever Brands is proud to announce that their Jelly Belly drinks have been shortlisted for the Best Brand Licensed Food or Beverage Product or Range at the Brand & Lifestyle...
Making a Difference, One Jelly Belly Drink at a...
At Whatever Brands, we believe in the power of community and the importance of giving back. It's not just about doing business; it's about making a positive impact in the...
Making a Difference, One Jelly Belly Drink at a...
At Whatever Brands, we believe in the power of community and the importance of giving back. It's not just about doing business; it's about making a positive impact in the...
How to manage international business and financ...
As the world of international trade continues to expand and evolve, the complexity of managing financial transactions across borders has never been more challenging. In this global marketplace, ensuring the...
How to manage international business and financ...
As the world of international trade continues to expand and evolve, the complexity of managing financial transactions across borders has never been more challenging. In this global marketplace, ensuring the...
Whatever Brands Makes Its Debut at Foodex Japan...
Whatever Brands, a leading name in innovative food products, is thrilled to announce its inaugural participation at Foodex Japan 2024, one of Asia's premier food and beverage exhibitions. The event...
Whatever Brands Makes Its Debut at Foodex Japan...
Whatever Brands, a leading name in innovative food products, is thrilled to announce its inaugural participation at Foodex Japan 2024, one of Asia's premier food and beverage exhibitions. The event...
Sweet Revolution: The Rise of Allulose and New-...
In the search for healthier sweetening options, allulose emerges as a promising contender in the sugar substitute market. This low-calorie sweetener, which mirrors about 70% of sugar's sweetness, is naturally...
Sweet Revolution: The Rise of Allulose and New-...
In the search for healthier sweetening options, allulose emerges as a promising contender in the sugar substitute market. This low-calorie sweetener, which mirrors about 70% of sugar's sweetness, is naturally...
Whatever Brands Shortlisted for Prestigious FDE...
Whatever Brands is thrilled to announce that it has been shortlisted for two prestigious awards by the Food and Drink Exporters Association (FDEA). The company is a contender for the...
Whatever Brands Shortlisted for Prestigious FDE...
Whatever Brands is thrilled to announce that it has been shortlisted for two prestigious awards by the Food and Drink Exporters Association (FDEA). The company is a contender for the...
Human Nature Showcases at the Vegetarian Societ...
Human Nature, a vegetarian brand on a mission to make wholesome foods that positively contribute to social and environmental causes, proudly announces its participation at the prestigious Plant Based World...
Human Nature Showcases at the Vegetarian Societ...
Human Nature, a vegetarian brand on a mission to make wholesome foods that positively contribute to social and environmental causes, proudly announces its participation at the prestigious Plant Based World...
Food Trends 2024: Clear Communication and the R...
The year 2024 is set to usher in a new era of consumer awareness and decision-making when it comes to food and drink. With an increasingly health-conscious and informed public,...
Food Trends 2024: Clear Communication and the R...
The year 2024 is set to usher in a new era of consumer awareness and decision-making when it comes to food and drink. With an increasingly health-conscious and informed public,...
Shifting Tastes and Challenges in the UK Breakf...
In 2023, the landscape of the UK breakfast cereal market is undergoing a noticeable transformation. Recent research from Mintel reveals intriguing insights into the choices and preferences of breakfast cereal...
Shifting Tastes and Challenges in the UK Breakf...
In 2023, the landscape of the UK breakfast cereal market is undergoing a noticeable transformation. Recent research from Mintel reveals intriguing insights into the choices and preferences of breakfast cereal...
Navigating the UK Snacking Landscape in 2023
Snacking, an integral part of our daily lives, has never been more under the spotlight. In the UK, consumers are increasingly discerning about the snacks they choose, emphasising health, indulgence,...
Navigating the UK Snacking Landscape in 2023
Snacking, an integral part of our daily lives, has never been more under the spotlight. In the UK, consumers are increasingly discerning about the snacks they choose, emphasising health, indulgence,...
Taking a Bold Step Towards Sustainability: Teth...
In our ongoing commitment to environmental responsibility and sustainability, we are thrilled to announce a major change that will make a positive impact on our planet. Starting in 2024, we...
Taking a Bold Step Towards Sustainability: Teth...
In our ongoing commitment to environmental responsibility and sustainability, we are thrilled to announce a major change that will make a positive impact on our planet. Starting in 2024, we...
5 possible reasons that are driving the flexita...
Nowadays, people are aware of the importance of having a more sustainable lifestyle to safeguard the environment. For this reason, they are embracing more a plant-based diet, changing their eating...
5 possible reasons that are driving the flexita...
Nowadays, people are aware of the importance of having a more sustainable lifestyle to safeguard the environment. For this reason, they are embracing more a plant-based diet, changing their eating...
Whatever Brands to Showcase Exciting Product Ra...
Whatever Brands is proud to announce its participation in the highly anticipated Anuga Trade Show 2023. The event will take place from October 7th to 11th, 2023, in the vibrant...
Whatever Brands to Showcase Exciting Product Ra...
Whatever Brands is proud to announce its participation in the highly anticipated Anuga Trade Show 2023. The event will take place from October 7th to 11th, 2023, in the vibrant...
insights: pet food sales are booming
More than 3.2 million pets were welcomed into UK households since the start of the pandemic to ease lockdown loneliness, according to new data. Pet Food Manufacturers' Association reveals...
insights: pet food sales are booming
More than 3.2 million pets were welcomed into UK households since the start of the pandemic to ease lockdown loneliness, according to new data. Pet Food Manufacturers' Association reveals...
young people drive takeaway dessert sales
When you hear the word "takeaway", everyone immediately thinks of savoury food. But a survey from Brioche Pasquier has found that 58% of 16-24-year-olds and 62% of 25-34-year-olds have ordered...
young people drive takeaway dessert sales
When you hear the word "takeaway", everyone immediately thinks of savoury food. But a survey from Brioche Pasquier has found that 58% of 16-24-year-olds and 62% of 25-34-year-olds have ordered...
advice: getting a quick residency to start a bu...
Brexit has thrown up many new procedures that need to be circumnavigated. One of the main obstacles facing UK residents wishing to set up a company in the EU is...
advice: getting a quick residency to start a bu...
Brexit has thrown up many new procedures that need to be circumnavigated. One of the main obstacles facing UK residents wishing to set up a company in the EU is...
why you should build a sustainable packaging st...
Packaging facilitates the delivery and distribution of products to the end consumer. Its functionality is vital for the maintenance of these products. The problem is that after its usage, packaging...
why you should build a sustainable packaging st...
Packaging facilitates the delivery and distribution of products to the end consumer. Its functionality is vital for the maintenance of these products. The problem is that after its usage, packaging...
Whatever Kidz Launches Peppa Pig Multivitamin D...
London, UK – 20th September 2023 – Whatever Kidz is thrilled to announce the official launch of its Peppa Pig Multivitamin drinks in Iceland supermarkets across the United Kingdom and on...
Whatever Kidz Launches Peppa Pig Multivitamin D...
London, UK – 20th September 2023 – Whatever Kidz is thrilled to announce the official launch of its Peppa Pig Multivitamin drinks in Iceland supermarkets across the United Kingdom and on...
Whatever Brands Makes Its Debut at the Americas...
Whatever Brands Makes Its Debut at the Americas Food & Beverage Show 2023 in Miami Whatever Brands, a prominent name in the world of innovative and delectable snacks and beverages,...
Whatever Brands Makes Its Debut at the Americas...
Whatever Brands Makes Its Debut at the Americas Food & Beverage Show 2023 in Miami Whatever Brands, a prominent name in the world of innovative and delectable snacks and beverages,...
Whatever Brands Named Finalist at the Licensing...
Whatever Brands Named Finalist at the Licensing Awards 2023 with Whatever Kidz Peppa Pig Multi-Vitamin Drinks Whatever Brands is proud to announce that its innovative product range, Whatever Kidz Peppa...
Whatever Brands Named Finalist at the Licensing...
Whatever Brands Named Finalist at the Licensing Awards 2023 with Whatever Kidz Peppa Pig Multi-Vitamin Drinks Whatever Brands is proud to announce that its innovative product range, Whatever Kidz Peppa...
Whatever Brands Celebrates the Value of Inclusi...
In a world that is increasingly recognising the importance of inclusivity and diversity, brands that actively promote these values stand out as beacons of progress. One such brand leading the...
Whatever Brands Celebrates the Value of Inclusi...
In a world that is increasingly recognising the importance of inclusivity and diversity, brands that actively promote these values stand out as beacons of progress. One such brand leading the...
Aspartame K: The Hidden Hazards of a Forbidden ...
Aspartame K is a non-nutritive sweetener that is commonly used in various food and drink products. It is a low-calorie sweetener that is about 200 times sweeter than sugar. It is...
Aspartame K: The Hidden Hazards of a Forbidden ...
Aspartame K is a non-nutritive sweetener that is commonly used in various food and drink products. It is a low-calorie sweetener that is about 200 times sweeter than sugar. It is...
online plastic-free groceries
The plastic-free movement is growing strong and with more startups looking to make their mark for a better planet, we can now turn to the latest idea that we think...
online plastic-free groceries
The plastic-free movement is growing strong and with more startups looking to make their mark for a better planet, we can now turn to the latest idea that we think...
natural highs: the strategies driving mood-enha...
Euphoric's are part blending adaptogens (herbs that help the body adapt to stress), nootropics (compounds that help enhance cognition), and botanicals (plants that balance flavour and function) that together, lift...
natural highs: the strategies driving mood-enha...
Euphoric's are part blending adaptogens (herbs that help the body adapt to stress), nootropics (compounds that help enhance cognition), and botanicals (plants that balance flavour and function) that together, lift...
new artist focus: Yemisi Williams
It is important when trying to establish new products on shelf that the risk is taken with your approach. Risk usually comes in the form of untried and untested talent....
new artist focus: Yemisi Williams
It is important when trying to establish new products on shelf that the risk is taken with your approach. Risk usually comes in the form of untried and untested talent....
McDonald's happy meal with free Travis Scott toy
McDonald's made the rather bold move in having Travis Scott feature in a Happy Meal offering. This is something that was a brave choice due to the artist in question...
McDonald's happy meal with free Travis Scott toy
McDonald's made the rather bold move in having Travis Scott feature in a Happy Meal offering. This is something that was a brave choice due to the artist in question...
focus on food fashion: fast food should be givi...
Fast-food chains are starting to give huge platforms for creatives to showcase their take on their brand. In this blog entry, we will focus on one concept for Mcdonald's and...
focus on food fashion: fast food should be givi...
Fast-food chains are starting to give huge platforms for creatives to showcase their take on their brand. In this blog entry, we will focus on one concept for Mcdonald's and...
artist focus: the killers enter the food catego...
Musicians are constantly looking for ways to increase their revenue streams. This approach will more than likely grow with the issues of Covid-19 plaguing live entertainment. We have already seen...
artist focus: the killers enter the food catego...
Musicians are constantly looking for ways to increase their revenue streams. This approach will more than likely grow with the issues of Covid-19 plaguing live entertainment. We have already seen...
artist focus: Bodil Jane
Standing out from the crowd of creatives is challenging and it needs different ingenious disciplines to come together in order to win eyeballs, hearts, and minds. Bodil Jane is...
artist focus: Bodil Jane
Standing out from the crowd of creatives is challenging and it needs different ingenious disciplines to come together in order to win eyeballs, hearts, and minds. Bodil Jane is...
new material made out of seafood shells & coffe...
The search for new sustainable materials to ease the pressure on our planet is a challenge that every company should participate in. One such example is Tômtex—a material...
new material made out of seafood shells & coffe...
The search for new sustainable materials to ease the pressure on our planet is a challenge that every company should participate in. One such example is Tômtex—a material...
startup that flavours drinks using just scented...
This is something we thought we would never write about but wow, the idea is fantastic and kind of an obvious one! Tasting drinks with your nose rather than your...
startup that flavours drinks using just scented...
This is something we thought we would never write about but wow, the idea is fantastic and kind of an obvious one! Tasting drinks with your nose rather than your...
how to balance the use of licensed characters w...
This brief interlude on the food licensing world will give you an insight into some of the challenges you will have to overcome if you are thinking of using licenses...
how to balance the use of licensed characters w...
This brief interlude on the food licensing world will give you an insight into some of the challenges you will have to overcome if you are thinking of using licenses...
Dunkin' caffeinated coffee flavoured cereal
The cereal market has been leaning towards changing its approach on how to appeal to customers by focusing on health. This trend is about to be disrupted with an interesting...
Dunkin' caffeinated coffee flavoured cereal
The cereal market has been leaning towards changing its approach on how to appeal to customers by focusing on health. This trend is about to be disrupted with an interesting...
pizza hut's pizza box with built in foosball table
Pizza Hut Hong Kong has just launched its “12th Player Club in an innovative fashion. Making a pizza box that has a foosball table built into the box. We love...
pizza hut's pizza box with built in foosball table
Pizza Hut Hong Kong has just launched its “12th Player Club in an innovative fashion. Making a pizza box that has a foosball table built into the box. We love...
cold pressed juice collaboration with Givenchy ...
Brand collaborations are now taking on all sorts of different approaches when it comes to enhancing their brand exposure. Fashion house Givenchy has entered the world of food and drink...
cold pressed juice collaboration with Givenchy ...
Brand collaborations are now taking on all sorts of different approaches when it comes to enhancing their brand exposure. Fashion house Givenchy has entered the world of food and drink...
artist focus: Travis Scott x Reese's Puffs $50 ...
FMCG brands are thinking outside the box when it comes to appealing to the new generation of consumers. Generation Z customers, to be specific, digitally adopt new trends more and...
artist focus: Travis Scott x Reese's Puffs $50 ...
FMCG brands are thinking outside the box when it comes to appealing to the new generation of consumers. Generation Z customers, to be specific, digitally adopt new trends more and...
top 10 sources of plant-based protein
More and more people are interested in reducing their use of animal products. A shift away from meat-eating has never been easier with the advent of plant-based foods that have...
top 10 sources of plant-based protein
More and more people are interested in reducing their use of animal products. A shift away from meat-eating has never been easier with the advent of plant-based foods that have...
modern brands reimagined in 80's hommage
Branding trends are influencing iconic brands to refresh themselves to the point where the approach is almost identical. What if some of the leading brands in the world today followed...
modern brands reimagined in 80's hommage
Branding trends are influencing iconic brands to refresh themselves to the point where the approach is almost identical. What if some of the leading brands in the world today followed...
Whatever Brands Wins Food StartUp of the Year A...
London-based startup Whatever Brands has been named as the Food StartUp of the Year at the London finals of the StartUp Awards 2023 on the 8th of June. The StartUp...
Whatever Brands Wins Food StartUp of the Year A...
London-based startup Whatever Brands has been named as the Food StartUp of the Year at the London finals of the StartUp Awards 2023 on the 8th of June. The StartUp...
Whatever Brands Wins Food StartUp of the Year A...
We are thrilled to announce that Whatever Brands has won the Food StartUp of the Year Award. This prestigious award recognises the hard work and dedication of our team in...
Whatever Brands Wins Food StartUp of the Year A...
We are thrilled to announce that Whatever Brands has won the Food StartUp of the Year Award. This prestigious award recognises the hard work and dedication of our team in...
think pink: the new trend in food
As food and drink brands continue their innovation with the pink ‘instagrammable’ color, we explore what makes this trend so popular. Factors driving its expansion include how it is...
think pink: the new trend in food
As food and drink brands continue their innovation with the pink ‘instagrammable’ color, we explore what makes this trend so popular. Factors driving its expansion include how it is...
simple flavours for frugal consumers
The food and drink industry is undergoing a major shift as consumers look for ways to stay stocked up on versatile meal essentials with little cost. Factors like inflation that...
simple flavours for frugal consumers
The food and drink industry is undergoing a major shift as consumers look for ways to stay stocked up on versatile meal essentials with little cost. Factors like inflation that...
the advantages of brand extension
Strong brand identity and clear, consistent messaging are what will enable you to stand out from the competition. Brand extension is the process of extending a brand's reach by introducing...
the advantages of brand extension
Strong brand identity and clear, consistent messaging are what will enable you to stand out from the competition. Brand extension is the process of extending a brand's reach by introducing...
retro food trend set to rise
In 2022 all things simple and familiar will guide our food choices, whether it’s the recipes we follow or the snacks we reach for. Food and beverage industry forecasts predict...
retro food trend set to rise
In 2022 all things simple and familiar will guide our food choices, whether it’s the recipes we follow or the snacks we reach for. Food and beverage industry forecasts predict...
can eating vegan snacks help lower cholesterol?
A new study shows that a “food as medicine” approach using specially formulated vegan snacks can be beneficial for lowering cholesterol levels. In fact, cholesterol decreased by an average of...
can eating vegan snacks help lower cholesterol?
A new study shows that a “food as medicine” approach using specially formulated vegan snacks can be beneficial for lowering cholesterol levels. In fact, cholesterol decreased by an average of...
how to go plant-based in 5 easy steps
If you're thinking about making the switch to a plant-based diet, congratulations! You're taking a big step toward improving your health and helping the planet. Making the switch doesn't have...
how to go plant-based in 5 easy steps
If you're thinking about making the switch to a plant-based diet, congratulations! You're taking a big step toward improving your health and helping the planet. Making the switch doesn't have...