Plant-Based Certification: Why It’s a Smart Move for Brands

As consumers become more conscious about the impact of their choices, plant-based certification has emerged as a valuable asset for brands looking to lead in sustainability and transparency. It’s no longer just about what’s in the product—it’s about the story, values, and trust that a brand conveys.

What is the Plant-Based Certification?

The Plant-Based Certification is a UK recognised standard issued by the Vegetarian Society. This certification ensures that a product contains no animal-derived ingredients, by-products, or additives, and that it meets rigorous production and labeling standards.

For consumers, it’s a trusted guarantee. For brands, it’s a seal of approval that demonstrates transparency, responsibility, and a commitment to plant-based values.

Why Should Brands Pursue Plant-Based Certification?

Builds Consumer Trust - In an era where consumers demand clarity, plant-based certification is a powerful tool to build trust. It reassures buyers that your product is exactly what it claims to be: free of hidden animal-derived ingredients and aligned with plant-based principles.

Opens Doors to New Markets - The plant-based movement has grown from a niche trend to a global lifestyle. Flexitarians, vegetarians, vegans, and even meat-eaters looking for healthier options are driving demand for certified plant-based products. Certification not only attracts these audiences but also opens up opportunities for placement in specialty stores and international markets.

Differentiates Your Brand - The plant-based market is booming, but it’s also crowded. Certification sets your brand apart from competitors who might use vague or misleading claims. It’s a clear signal to consumers that your brand meets stringent standards, making it easier for them to choose your product over others.

Aligns with Sustainability Goals - Plant-based eating is one of the most impactful ways to reduce the environmental footprint of food production. Certification showcases your brand’s commitment to sustainability, resonating with eco-conscious consumers and helping you tell a compelling brand story.

The Business Case for Plant-Based Certification

The numbers speak for themselves. According to industry research, the global plant-based food market is projected to grow to $95 billion by 2029. Consumers are willing to pay a premium for products they trust and believe align with their values.

Plant-based certification gives brands:

• Higher visibility in plant-based categories.
• Access to growing demographics of health-conscious and ethical consumers.
• Opportunities for collaborations and partnerships with like-minded businesses.

Human Nature: A Case Study in Plant-Based Certification

Looking for inspiration? Just look at Human Nature—proof that plant-based certification is more than a label; it’s a statement of values and a strategy for success. When Human Nature pursued Plant-Based Certification, the goal was clear: to demonstrate their dedication to creating snacks that are good for people and the planet.

Here’s what they achieved:

• Enhanced trust among eco-conscious consumers.
• Expanded market reach, appealing to flexitarians and sustainability advocates.
• Positive PR opportunities, including features and campaigns that highlighted their certification journey.

Their certification journey has solidified their position as a leader in the plant-based snack space and demonstrated how meaningful certification can be for a brand’s success.

A Certification for the Future

Plant-based certification isn’t just a trend—it’s a forward-thinking investment. It speaks to a broader cultural shift toward ethical and sustainable consumerism. Brands that embrace certifications like this aren’t just keeping up with the times; they’re shaping the future of food.