what we do

At Whatever Brands, we’re all about shaking things up in the global food and drink industry for the better.

Based in London and New York, we focus on creating, marketing, and distributing brands that click with customers. We are also committed to tackling the climate impact of what we make, bringing great products to market while driving a positive change.

helping retailers sell more

We make it easy for retail buyers to discover and create custom products that match their customers’ needs and elevate category performance. How? Through:

  • Product sourcing & distribution
  • Private label

adding value to manufacturers

We collaborate with manufacturers to bring new products to life for retailers. Our expertise includes:

  • Brand creation 
  • Brand management
  • Product development

working with brand owners

We help you get the most out of your brand by breaking into the food & drink market with:

  • New product development 
  • Brand extensions  
  • Product representation