what we do

At Whatever Brands, our mission is to shake up the global food and drink world by making better choices more accessible to everyone. We work with retailers to develop own-brand, private label and brand extension products that shoppers genuinely enjoy.

We turn ideas into products that succeed on shelf and at scale. With over 50 years of combined experience across 20+ markets, we blend creativity, quality and commercial success.

We believe great food and drink should be affordable, exciting and made with care for people, our partners and the planet.

helping retailers sell more

We make it easy for retail buyers to discover and create custom products that match their customers’ needs and elevate category performance. How? Through:

  • Product sourcing & distribution
  • Private label

adding value to manufacturers

We collaborate with manufacturers to bring new products to life for retailers. Our expertise includes:

  • Brand creation 
  • Brand management
  • Product development

working with brand owners

We help you get the most out of your brand by breaking into the food & drink market with:

  • New product development 
  • Brand extensions  
  • Product representation