what we do

At Whatever Brands, we’re here to shake things up in the global food and drink world—making it easier for people to enjoy better choices at better prices.  

With teams in London and New York, we create, market, and distribute brands that people genuinely connect with.  Our goal is simple: deliver great products that don’t just taste good or look good, but make sense—affordable, exciting, and made with care for the world around us.  

helping retailers sell more

We make it easy for retail buyers to discover and create custom products that match their customers’ needs and elevate category performance. How? Through:

  • Product sourcing & distribution
  • Private label

adding value to manufacturers

We collaborate with manufacturers to bring new products to life for retailers. Our expertise includes:

  • Brand creation 
  • Brand management
  • Product development

working with brand owners

We help you get the most out of your brand by breaking into the food & drink market with:

  • New product development 
  • Brand extensions  
  • Product representation