new product development

product trends

We actively seek ways to boost your category performance with product innovation ideas.

​We give insights into what your potential customer wants next through product testing, evaluation, and reviews in part thanks to our whatever brands club.

We also share this knowledge for FREE with you through our whatever news.

product formulation & compliance

We have developed over 100 products at affordable prices by working directly with farmers, flavour houses & manufacturers. We can also identify & supply ingredients specialising in:

  • plant-based
  • organic
  • free-from foods / cruelty-free
  • kosher / halal approved 

​We have over 20 years of experience in exporting goods. We can help make your product export compliant through our consultation services.

manufacturing sourcing

We invest in production facilities to make sure they have the highest standards. We even co-develop products to white-label for retailers to meet the latest consumer trend demands.

​We work exclusively with production partners globally to help bring product ideas to life. Specialising in:

  • food & beverage
  • health & beauty
  • personal care
  • seasonal / gift packaging

this is how we do it