As the conversation around healthier eating habits for children continues to grow, Whatever Brands is proud to announce its expansion into the U.S. market, offering innovative products that aim to transform breakfast routines for kids and families alike. With a focus on natural ingredients and promoting a more balanced diet, Whatever Brands is bringing its popular Whatever Kidz cereals and milk-flavored straws to American homes, setting a new standard for healthier breakfasts.
One of the key catalysts driving the company’s U.S. launch is the increasing concern over artificial additives in food products. California, for example, recently made headlines with its decision to ban artificial dyes like Red 40 and Yellow 5 from school meals. This landmark move signals a growing awareness about the potential risks posed by synthetic additives.
Recognizing this trend early on, Whatever Kidz cereals have been carefully crafted to align with these health-conscious priorities, using only natural colorings such as turmeric, beet juice, and blackcurrant extract. These ingredients are noted for their safety and nutritional benefits, aligning with the standards outlined in the California School Food Safety Act.
In addition to cereals, Whatever Brands is also bringing its unique line of milk-flavored straws to the U.S. market, an exciting product that encourages kids to drink more milk, making it easier for them to get essential nutrients such as calcium and vitamin D. These fun and functional straws come in a variety of flavors, adding a touch of excitement to the typical glass of milk.
To mark its U.S. debut, Whatever Brands will be showcasing its products, including the popular milk-flavored straws, at the PLMA (Private Label Manufacturers Association) Trade Show in Chicago from November 17th to 19th. You can find Whatever Brands at booth number F870, where visitors can learn more about the product range and see firsthand how the company is reimagining breakfast for American families.
With healthier choices at the forefront of its mission, Whatever Brands aims to play a leading role in the shift towards more natural and nutritious breakfast options for kids across the U.S.
