Ditch the Dyes: Why Whatever Kidz Cereals Are Better for Your Children

With California taking steps to ban artificial dyes like Red 40 and Yellow 5 from school meals, it's clear that awareness around synthetic additives is growing. Our Peppa Pig and Transformers Fruity Rings cereals are already ahead of this trend, using only natural colorings such as turmeric, beet juice, and blackcurrant extract—ingredients highlighted as safer alternatives by the California School Food Safety Act.

 


A Better Choice for Children’s Health
Artificial dyes like Red 40, Yellow 5, and Blue 1 have been flagged in multiple studies for potentially contributing to neurobehavioral issues such as hyperactivity, inattentiveness, and mood fluctuations, particularly in sensitive children or those with pre-existing behavioral disorders. While these dyes are still common in many US children’s cereals, the California Environmental Protection Agency has called for caution.


In contrast, Whatever Kidz Peppa Pig and Cocomelon cereals use natural food colorings, such as turmeric, beet, and hibiscus, which eliminate these concerns and offer additional health benefits, such as antioxidant properties. 

By choosing naturally colored ingredients, our cereals reflect a forward-thinking approach to food safety and nutrition, staying ahead of the curve on potential regulatory changes while promoting better health for children.

Proactive Health Measures
While the FDA hasn't established a causal link for the general population, we believe in a proactive approach. Using naturally sourced colors like apple, carrot, and hibiscus ensures that our cereals are not only eye-catching but also support children's well-being.

Setting the Standard for the Future
California’s move is likely to influence the entire US market, pushing other manufacturers to reconsider their ingredients. But with Peppa Pig and Cocomelon Fruity Rings, parents can rest assured that they are making a healthy choice today, long before the legislation takes effect. 

Why stocking Whatever Kidz products

Retailers should stock Whatever Kidz cereals because they cater to the increasing demand for healthier options that parents can trust. With growing consumer awareness around artificial additives and recent legislative moves, stocking our cereals shows a commitment to healthier options. 

For more information about our products, please contact us hey@whateverbrands.com

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