Net Positive Snacking: Pioneering a Greener Future with Human Nature

In an era where the environmental footprint of our food choices is scrutinised more than ever, Human Nature emerges as a trailblazer in the realm of sustainable snacking.

By adopting a net positive approach, this vegetarian brand not only aims to mitigate its environmental impact but goes several steps further to ensure its operations contribute positively to the planet's well-being.

This commitment reflects a deep alignment with Human Nature's inherent desire to nurture and protect our environment, encapsulating why net positive snacking is not just beneficial but essential.

Embracing Environmental Claims with Purpose

At the heart of Human Nature's philosophy is a commitment to channeling a significant portion of its revenue towards environmental causes. With 5% of proceeds from every share pack sold and an additional 1% of all revenues dedicated as a member of 1% for the Planet, the brand sets a new standard for corporate environmental stewardship.

These contributions are instrumental in supporting a range of eco-friendly initiatives, demonstrating a profound dedication to healing and preserving our planet.

Social and Environmental Goals: Beyond Business

Human Nature's vision extends beyond environmental claims, touching the lives of individuals in impoverished communities by creating sustainable green jobs.

This holistic approach not only addresses ecological concerns but also fosters social upliftment, providing meaningful employment opportunities that resonate with the brand's ethos.

By weaving social goals into the fabric of their business model, Human Nature underscores the interconnectedness of human well-being and environmental health.


A New Leaf in CO2 Offsetting

In an ambitious effort to neutralise and surpass its carbon emissions, Human Nature has embarked on a reforestation mission with the goal of planting 1 million trees each year.

This initiative not only offsets the carbon footprint of their entire production process and delivery but also ensures their snacks are net positive, offsetting five times more carbon emissions than they emit. Through meticulous calculation and strategic partnerships, the brand fosters a greener planet, one snack at a time.


Tackling Plastic Pollution Head-On

Recognising the critical challenge of plastic pollution, Human Nature has implemented measures to significantly offset the plastic used in their packaging.

By removing 16g of plastic for every pack sold, they achieve a remarkable fivefold offset, contributing to the removal of over 100 tonnes of plastic from our oceans annually in collaboration with Plastic Bank.

This initiative not only addresses the direct impact of their packaging but also leverages consumer engagement to combat a pervasive environmental issue.

Achieving Recognition Through Certifications

Human Nature's commitment to sustainability and ethical practices is further validated by prestigious certifications from the Vegan Society and the Vegetarian Society.

These accolades affirm the brand's adherence to stringent ethical and dietary standards, reinforcing its position as a leader in the vegetarian snack market.


Human Nature's net positive snacking initiative is more than a testament to environmental responsibility; it's a reflection of a profound belief in the power of conscientious consumption.

By aligning their operations with the inherent human desire to contribute positively to the world, Human Nature not only offers delicious, vegetarian-friendly snacks but also invites consumers to be part of a larger, impactful environmental movement.

In doing so, they are not just changing the way we snack; they are redefining the relationship between business and the natural world, paving the way for a future where net positive is the norm, not the exception.

Back to blog