At Whatever Brands, sustainability is more than just a value—it’s at the heart of everything we do. As we work toward becoming a certified B Corporation and participating in 1% for the Planet with Human Nature, we remain deeply committed to fostering a healthier planet and creating a better future for generations to come.
Our Shared Vision: Building a Healthier Planet
Aligned with our sustainability goals, we are deeply invested in ensuring the future of the planet is not just protected, but thriving. As highlighted in our article Building a Healthier Planet for Future Generations, sustainability is not merely a responsibility—it’s a guiding principle at Whatever Brands. From reducing plastic waste to investing in renewable energy, our environmental policies, production practices, and innovative solutions are designed to create a greener, healthier world.
For example, with our brand Whatever Kidz, we embrace sustainable production practices. Our factories operate with a zero-waste policy, and many are powered by renewable energy such as solar and natural gas. By positioning these factories closer to our customers, we have further reduced transportation distances, reducing our carbon footprint.
Our focus on eco-conscious products like biodegradable paper straws and minimalistic, eco-friendly packaging aligns with our planet-first philosophy. For example, switching to biodegradable paper straws has already eliminated over 267 kilograms of plastic waste. By reformulating our products to be both nutritious and delicious, we’re reducing sugar and focusing on whole ingredients, such as fruits, while maintaining the environmental integrity of our products.
Why 1% for the Planet and B Corp Certification Matter
Our commitment to 1% for the Planet through Human Nature amplifies our continuous efforts to protect the environment. By pledging 1% of our sales, we are directly contributing to crucial global environmental initiatives such as climate action and biodiversity preservation. This complements our commitment to sustainability, reflected in our pursuit of B Corp certification, which holds us to the highest standards of social and environmental performance.
Continuous Improvement for a Greener Tomorrow
Through B Corp, we will solidify our promise not just to meet, but to exceed sustainable practices in every aspect of our business. Whether it’s through reducing our carbon footprint or supporting clean energy projects, we are laying the groundwork for a more sustainable tomorrow. Our packaging, for example, is responsibly sourced from sustainably managed forests, further aligning with our mission to protect natural resources.
We believe that the choices we make today will have a lasting impact on tomorrow. From addressing climate change and reducing pollution to supporting biodiversity and investing in renewable energy, we are laying the foundation for a healthier, more stable planet.
Together, we can create the positive change our world needs.