natural highs: the strategies driving mood-enha...
Euphoric's are part blending adaptogens (herbs that help the body adapt to stress), nootropics (compounds that help enhance cognition), and botanicals (plants that balance flavour and function) that together, lift...
natural highs: the strategies driving mood-enha...
Euphoric's are part blending adaptogens (herbs that help the body adapt to stress), nootropics (compounds that help enhance cognition), and botanicals (plants that balance flavour and function) that together, lift...
new artist focus: Yemisi Williams
It is important when trying to establish new products on shelf that the risk is taken with your approach. Risk usually comes in the form of untried and untested talent....
new artist focus: Yemisi Williams
It is important when trying to establish new products on shelf that the risk is taken with your approach. Risk usually comes in the form of untried and untested talent....
McDonald's happy meal with free Travis Scott toy
McDonald's made the rather bold move in having Travis Scott feature in a Happy Meal offering. This is something that was a brave choice due to the artist in question...
McDonald's happy meal with free Travis Scott toy
McDonald's made the rather bold move in having Travis Scott feature in a Happy Meal offering. This is something that was a brave choice due to the artist in question...
focus on food fashion: fast food should be givi...
Fast-food chains are starting to give huge platforms for creatives to showcase their take on their brand. In this blog entry, we will focus on one concept for Mcdonald's and...
focus on food fashion: fast food should be givi...
Fast-food chains are starting to give huge platforms for creatives to showcase their take on their brand. In this blog entry, we will focus on one concept for Mcdonald's and...
artist focus: the killers enter the food catego...
Musicians are constantly looking for ways to increase their revenue streams. This approach will more than likely grow with the issues of Covid-19 plaguing live entertainment. We have already seen...
artist focus: the killers enter the food catego...
Musicians are constantly looking for ways to increase their revenue streams. This approach will more than likely grow with the issues of Covid-19 plaguing live entertainment. We have already seen...
artist focus: Bodil Jane
Standing out from the crowd of creatives is challenging and it needs different ingenious disciplines to come together in order to win eyeballs, hearts, and minds. Bodil Jane is...
artist focus: Bodil Jane
Standing out from the crowd of creatives is challenging and it needs different ingenious disciplines to come together in order to win eyeballs, hearts, and minds. Bodil Jane is...
new material made out of seafood shells & coffe...
The search for new sustainable materials to ease the pressure on our planet is a challenge that every company should participate in. One such example is Tômtex—a material...
new material made out of seafood shells & coffe...
The search for new sustainable materials to ease the pressure on our planet is a challenge that every company should participate in. One such example is Tômtex—a material...
startup that flavours drinks using just scented...
This is something we thought we would never write about but wow, the idea is fantastic and kind of an obvious one! Tasting drinks with your nose rather than your...
startup that flavours drinks using just scented...
This is something we thought we would never write about but wow, the idea is fantastic and kind of an obvious one! Tasting drinks with your nose rather than your...
how to balance the use of licensed characters w...
This brief interlude on the food licensing world will give you an insight into some of the challenges you will have to overcome if you are thinking of using licenses...
how to balance the use of licensed characters w...
This brief interlude on the food licensing world will give you an insight into some of the challenges you will have to overcome if you are thinking of using licenses...
Dunkin' caffeinated coffee flavoured cereal
The cereal market has been leaning towards changing its approach on how to appeal to customers by focusing on health. This trend is about to be disrupted with an interesting...
Dunkin' caffeinated coffee flavoured cereal
The cereal market has been leaning towards changing its approach on how to appeal to customers by focusing on health. This trend is about to be disrupted with an interesting...
pizza hut's pizza box with built in foosball table
Pizza Hut Hong Kong has just launched its “12th Player Club in an innovative fashion. Making a pizza box that has a foosball table built into the box. We love...
pizza hut's pizza box with built in foosball table
Pizza Hut Hong Kong has just launched its “12th Player Club in an innovative fashion. Making a pizza box that has a foosball table built into the box. We love...
cold pressed juice collaboration with Givenchy ...
Brand collaborations are now taking on all sorts of different approaches when it comes to enhancing their brand exposure. Fashion house Givenchy has entered the world of food and drink...
cold pressed juice collaboration with Givenchy ...
Brand collaborations are now taking on all sorts of different approaches when it comes to enhancing their brand exposure. Fashion house Givenchy has entered the world of food and drink...
artist focus: Travis Scott x Reese's Puffs $50 ...
FMCG brands are thinking outside the box when it comes to appealing to the new generation of consumers. Generation Z customers, to be specific, digitally adopt new trends more and...
artist focus: Travis Scott x Reese's Puffs $50 ...
FMCG brands are thinking outside the box when it comes to appealing to the new generation of consumers. Generation Z customers, to be specific, digitally adopt new trends more and...
top 10 sources of plant-based protein
More and more people are interested in reducing their use of animal products. A shift away from meat-eating has never been easier with the advent of plant-based foods that have...
top 10 sources of plant-based protein
More and more people are interested in reducing their use of animal products. A shift away from meat-eating has never been easier with the advent of plant-based foods that have...
modern brands reimagined in 80's hommage
Branding trends are influencing iconic brands to refresh themselves to the point where the approach is almost identical. What if some of the leading brands in the world today followed...
modern brands reimagined in 80's hommage
Branding trends are influencing iconic brands to refresh themselves to the point where the approach is almost identical. What if some of the leading brands in the world today followed...
Whatever Brands Wins Food StartUp of the Year A...
London-based startup Whatever Brands has been named as the Food StartUp of the Year at the London finals of the StartUp Awards 2023 on the 8th of June. The StartUp...
Whatever Brands Wins Food StartUp of the Year A...
London-based startup Whatever Brands has been named as the Food StartUp of the Year at the London finals of the StartUp Awards 2023 on the 8th of June. The StartUp...
Whatever Brands Wins Food StartUp of the Year A...
We are thrilled to announce that Whatever Brands has won the Food StartUp of the Year Award. This prestigious award recognises the hard work and dedication of our team in...
Whatever Brands Wins Food StartUp of the Year A...
We are thrilled to announce that Whatever Brands has won the Food StartUp of the Year Award. This prestigious award recognises the hard work and dedication of our team in...
think pink: the new trend in food
As food and drink brands continue their innovation with the pink ‘instagrammable’ color, we explore what makes this trend so popular. Factors driving its expansion include how it is...
think pink: the new trend in food
As food and drink brands continue their innovation with the pink ‘instagrammable’ color, we explore what makes this trend so popular. Factors driving its expansion include how it is...
simple flavours for frugal consumers
The food and drink industry is undergoing a major shift as consumers look for ways to stay stocked up on versatile meal essentials with little cost. Factors like inflation that...
simple flavours for frugal consumers
The food and drink industry is undergoing a major shift as consumers look for ways to stay stocked up on versatile meal essentials with little cost. Factors like inflation that...
the advantages of brand extension
Strong brand identity and clear, consistent messaging are what will enable you to stand out from the competition. Brand extension is the process of extending a brand's reach by introducing...
the advantages of brand extension
Strong brand identity and clear, consistent messaging are what will enable you to stand out from the competition. Brand extension is the process of extending a brand's reach by introducing...
retro food trend set to rise
In 2022 all things simple and familiar will guide our food choices, whether it’s the recipes we follow or the snacks we reach for. Food and beverage industry forecasts predict...
retro food trend set to rise
In 2022 all things simple and familiar will guide our food choices, whether it’s the recipes we follow or the snacks we reach for. Food and beverage industry forecasts predict...
can eating vegan snacks help lower cholesterol?
A new study shows that a “food as medicine” approach using specially formulated vegan snacks can be beneficial for lowering cholesterol levels. In fact, cholesterol decreased by an average of...
can eating vegan snacks help lower cholesterol?
A new study shows that a “food as medicine” approach using specially formulated vegan snacks can be beneficial for lowering cholesterol levels. In fact, cholesterol decreased by an average of...
how to go plant-based in 5 easy steps
If you're thinking about making the switch to a plant-based diet, congratulations! You're taking a big step toward improving your health and helping the planet. Making the switch doesn't have...
how to go plant-based in 5 easy steps
If you're thinking about making the switch to a plant-based diet, congratulations! You're taking a big step toward improving your health and helping the planet. Making the switch doesn't have...
5 ways to make your brand's storytelling stand out
Brand stories can be a powerful tool for businesses to connect with their customers and promote their values. When done well, brand stories can create an emotional connection with the...
5 ways to make your brand's storytelling stand out
Brand stories can be a powerful tool for businesses to connect with their customers and promote their values. When done well, brand stories can create an emotional connection with the...
environmental food labeling 2022 trend
As sustainability concerns and climate change continue to dominate headlines, eco-friendly food labeling is set to be a major trend in 2022. Consumers are becoming savvier and they want to...
environmental food labeling 2022 trend
As sustainability concerns and climate change continue to dominate headlines, eco-friendly food labeling is set to be a major trend in 2022. Consumers are becoming savvier and they want to...
focus on the trend for brands to show their cli...
Climate change is one of the most pressing issues of our time and it's not going away anytime soon. It's a problem that affects us all, but it doesn't seem...
focus on the trend for brands to show their cli...
Climate change is one of the most pressing issues of our time and it's not going away anytime soon. It's a problem that affects us all, but it doesn't seem...
Why are NoLo drinks so popular?
NoLo, short for no and low-alcohol beverages, is a new type of beverage that is modeled on traditional drinks that use alcohol. They are marketed as being healthier alternatives to...
Why are NoLo drinks so popular?
NoLo, short for no and low-alcohol beverages, is a new type of beverage that is modeled on traditional drinks that use alcohol. They are marketed as being healthier alternatives to...