The cereal market has been leaning towards changing its approach on how to appeal to customers by focusing on health. This trend is about to be disrupted with an interesting product development.
Dunkin’ has partnered up with Post cereal (USA brand) to create two different caffeinated coffee-flavored kinds of cereal. The two options include a Dunkin’ Caramel Macchiato flavour and a Dunkin’ Mocha Latte flavour, both use chocolate cereal as a base, mixed with flavoured marshmallows.
This is an interesting product extension that fits within the realm of the original product lines. “For our fans who already start their days with Dunkin’, this gives them another way to experience their favourite flavours".
Post’s brand manager Josh Jans also commented: “Coffee and cereal are the ultimate breakfast go-to's, ranking as the top two most consumed items to help people start their day".
This curious brand extension (if it works well in the US market) will open up the door for Dunkin to explore further product lines that will allow the brand to diversify its revenue streams away from foodservice and into the retail space.