London, September 8, 2025 – Whatever Brands, a leading player in the world of snacks, beverages, and confectionery, is proud to announce its participation in the highly anticipated Anuga Trade Show 2025, taking place from October 4th to 8th in Cologne, Germany.
Visitors to the Whatever Brands booth will be able to explore a diverse portfolio of innovative products, spanning plant-based snacks, licensed children’s ranges, fruity refreshments, confectionery, and exciting new licensed beverages.
Featured Ranges at Anuga 2025:
1. Human Nature – Plant-Based Snacks
Human Nature continues to lead the way in better-for-you snacking, offering a wide range of plant-based puffed snacks. Designed for mindful snackers, Human Nature combines flavour with health to create satisfying options for the whole family.
2. Whatever Kidz – Licensed Children’s Range
Kids’ favourites come alive with the Whatever Kidz portfolio, including no-sugar-added tetra and pouch drinks, freeze pops, cereals, biscuits, and dip & sip milk straws. Featuring some of the world’s most beloved characters like Barbie, Peppa Pig, Hot Wheels, and Transformers, this range brings fun, flavour, and nutrition together in one place.
3. Van Holten’s – Puffed Snacks
Making their debut at Anuga, Van Holten’s Puffed Snacks expand the brand’s reputation for bold and exciting snacking. These crispy, flavour-packed puffed bites are made for on-the-go enjoyment and perfectly complement Van Holten’s growing presence in the snack category.
4. Aloha Fruits – Feel Good Fruits
Bringing the sunshine to Cologne, Aloha Fruits will showcase an extended portfolio of fruity delights, including freezer pops in tropical mocktail-inspired flavours, slushies for a refreshing fruity experience and cans with vibrant, feel-good fruit drinks.
5. ICEE – Iconic Frozen Brand
The ICEE range will also take centre stage with freezer pops in bold, fun flavours and ICEE sodas that capture the iconic frozen drink experience in a ready-to-drink format, celebrating a brand loved across generations.
6. Toxic Waste – Sour Power Expanded
Known for its intensely sour confectionery, Toxic Waste will now also be showcased in freezer pops and sodas, extending the fun and daring taste adventure beyond candy.
7. Clara’s – Indulgent Confectionery
Whatever Brands’ premium confectionery line, Clara’s, will present a curated selection of sophisticated sweets, including cakes and wafers offering consumers a touch of affordable luxury.
Whatever Brands cordially invites all Anuga Trade Show 2025 attendees to visit them at Hall 10.2, Stand E 054. The team will be on hand to provide product details, answer questions, and offer tastings across their exciting ranges.
For more information about Whatever Brands and their participation in Anuga Trade Show 2025, please visit www.whateverbrands.com.
For meetings, please contact: hey@whateverbrands.com