https://whateverbrands.com/blogs/news/why-are-nolo-drinks-so-popular 2023-02-25T05:46:46-05:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/ac080e_cc036593941d4346ba8fe6eba866d697_mv2.gif?v=1677322006 Why are NoLo drinks so popular? https://whateverbrands.com/blogs/news/focus-on-the-trend-for-brands-to-show-their-climate-footprint 2023-02-25T05:48:30-05:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/ac080e_8673cc224feb43fe8804cab15251f759_mv2.gif?v=1677322110 focus on the trend for brands to show their climate footprint. https://whateverbrands.com/blogs/news/environmental-food-labeling-2022-trend 2023-02-25T05:52:07-05:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/ac080e_be0b390a0a2d46be9169fc031164a30c_mv2.gif?v=1677322327 environmental food labeling 2022 trend https://whateverbrands.com/blogs/news/5-ways-to-make-your-brands-storytelling-stand-out 2023-02-25T05:54:15-05:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/ac080e_28e28df6e03a4daba79772226f78d8e7_mv2.gif?v=1677322455 5 ways to make your brand's storytelling stand out https://whateverbrands.com/blogs/news/how-to-go-plant-based-in-5-easy-steps 2023-02-28T08:30:41-05:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/ac080e_05a1e2a6c9e349d589a1ed5f9c36088b_mv2.gif?v=1677591019 how to go plant-based in 5 easy steps https://whateverbrands.com/blogs/news/can-eating-vegan-snacks-help-lower-cholesterol 2023-02-28T08:32:12-05:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/ac080e_c516a415a53747f2b8c46fa7a269a000_mv2.gif?v=1677591132 can eating vegan snacks help lower cholesterol? https://whateverbrands.com/blogs/news/retro-food-trend-set-to-rise 2023-02-28T08:33:51-05:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/ac080e_22f6f9f8a1794562800ce58c87813a65_mv2.gif?v=1677591231 retro food trend set to rise https://whateverbrands.com/blogs/news/the-advantages-of-brand-extension 2023-09-20T16:04:40-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/ac080e_33c73279c9544b71ba10d5d20ca36a3c_mv2.gif?v=1677591321 the advantages of brand extension https://whateverbrands.com/blogs/news/simple-flavours-for-frugal-consumers 2023-03-07T05:02:35-05:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/ac080e_ded7b9efcea94fea94bc6bffb367c5e6_mv2.gif?v=1677591415 simple flavours for frugal consumers https://whateverbrands.com/blogs/news/think-pink-the-new-trend-in-food 2023-11-21T01:42:16-05:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/ac080e_4178db31847b483288d99b2b4c3ef5f9_mv2.gif?v=1677591497 think pink: the new trend in food https://whateverbrands.com/blogs/news/top-10-sources-of-plant-based-protein 2023-06-17T16:44:54-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_4.gif?v=1687034583 top 10 sources of plant-based protein https://whateverbrands.com/blogs/news/young-people-drive-takeaway-dessert-sales 2023-09-24T15:17:58-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_2_c80a68ee-bf38-4d9b-aa24-bed738601d7e.gif?v=1695583078 young people drive takeaway dessert sales https://whateverbrands.com/blogs/news/modern-brands-reimagined-in-80s-hommage 2023-06-17T16:37:18-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_2.gif?v=1687034238 modern brands reimagined in 80's hommage https://whateverbrands.com/blogs/news/insights-pet-food-sales-are-booming 2023-11-21T01:41:44-05:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_4_9e35b9a7-547b-4f44-921d-a47e2e221417.gif?v=1695584745 insights: pet food sales are booming https://whateverbrands.com/blogs/news/natural-highs-the-strategies-driving-mood-enhancing-non-alcoholic-drinks 2023-09-11T06:16:48-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_3.gif?v=1688313128 natural highs: the strategies driving mood-enhancing non-alcoholic drinks https://whateverbrands.com/blogs/news/startup-that-flavours-drinks-using-just-scented-air 2023-06-17T17:00:06-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_10.gif?v=1687035606 startup that flavours drinks using just scented air https://whateverbrands.com/blogs/news/advice-getting-a-quick-residency-to-start-a-business-in-the-eu 2023-11-21T01:41:57-05:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_4e55bfd8-8e59-459c-a7b8-9eb5845c9287.gif?v=1695582812 advice: getting a quick residency to start a business in the EU https://whateverbrands.com/blogs/news/helping-brands-be-more-kosher 2024-11-26T08:46:13-05:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_6d062edc-a7c0-435a-a3ad-b4fa8ba200e3.webp?v=1732628773 helping brands be more kosher https://whateverbrands.com/blogs/news/focus-on-food-fashion-fast-food-should-be-giving-creativity-more-of-a-platform 2023-07-02T09:28:44-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_1ee14129-d13a-47be-bf9b-021f40432313.gif?v=1688304524 focus on food fashion: fast food should be giving creativity more of a platform https://whateverbrands.com/blogs/news/online-plastic-free-groceries 2023-07-02T11:56:56-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_5_123183a4-76c0-48bd-87d9-371232ed965c.gif?v=1688313416 online plastic-free groceries https://whateverbrands.com/blogs/news/mcdonalds-happy-meal-with-free-travis-scott-toy 2023-07-02T09:31:20-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_1.gif?v=1688304680 McDonald's happy meal with free Travis Scott toy https://whateverbrands.com/blogs/news/new-material-made-out-of-seafood-shells-coffee-ground-waste 2023-06-17T17:07:25-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_12.gif?v=1687036045 new material made out of seafood shells & coffee ground waste https://whateverbrands.com/blogs/news/artist-focus-the-killers-enter-the-food-category-with-hot-sauces 2023-06-17T17:26:24-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_14.gif?v=1687037184 artist focus: the killers enter the food category with hot sauces https://whateverbrands.com/blogs/news/dunkin-caffeinated-coffee-flavoured-cereal 2023-06-17T17:02:41-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_11.gif?v=1687035761 Dunkin' caffeinated coffee flavoured cereal https://whateverbrands.com/blogs/news/cold-pressed-juice-collaboration-with-givenchy-x-wild-the-moon 2023-06-17T16:50:37-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_6.gif?v=1687035017 cold pressed juice collaboration with Givenchy x Wild & The Moon https://whateverbrands.com/blogs/news/pizza-huts-pizza-box-with-built-in-foosball-table 2023-06-17T16:52:55-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_7.gif?v=1687035175 pizza hut's pizza box with built in foosball table https://whateverbrands.com/blogs/news/new-artist-focus-yemisi-williams 2023-07-02T09:37:17-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_2_82b9c93a-ce6f-4196-ad3a-73f626e3f487.gif?v=1688305027 new artist focus: Yemisi Williams https://whateverbrands.com/blogs/news/artist-focus-travis-scott-x-reeses-puffs-50-cereal-box 2023-06-17T16:47:23-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_5.gif?v=1687034843 artist focus: Travis Scott x Reese's Puffs $50 cereal box https://whateverbrands.com/blogs/news/artist-focus-bodil-jane 2023-06-17T17:22:56-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_13.gif?v=1687036976 artist focus: Bodil Jane https://whateverbrands.com/blogs/news/impact-of-sustainably-sourced-ingredients 2024-11-26T08:56:50-05:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_1_d7c65d61-af97-4cbf-9015-053e28429da3.webp?v=1732629410 impact of sustainably sourced ingredients https://whateverbrands.com/blogs/news/how-to-balance-the-use-of-licensed-characters-with-your-brand 2023-06-17T16:57:38-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_9.gif?v=1687035458 how to balance the use of licensed characters with your brand https://whateverbrands.com/blogs/news/why-you-should-build-a-sustainable-packaging-strategy 2023-11-21T01:42:07-05:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_4e870d64-269f-4375-8539-c5f3a77e7156.gif?v=1695240860 why you should build a sustainable packaging strategy https://whateverbrands.com/blogs/news/5-possible-reasons-that-are-driving-the-flexitarian-trend 2023-09-30T12:34:09-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_1_d8c7d679-8054-4047-a611-bc806eba1973.gif?v=1696091649 5 possible reasons that are driving the flexitarian trend https://whateverbrands.com/blogs/news/whatever-brands-wins-food-startup-of-the-year-award 2023-06-17T16:21:04-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy.gif?v=1687033264 Whatever Brands Wins Food StartUp of the Year Award https://whateverbrands.com/blogs/news/aspartame-k-the-hidden-hazards-of-a-forbidden-sweetener 2023-07-03T09:03:19-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_68406185-3122-41ba-87a4-4e0f76b9b39e.gif?v=1688389263 Aspartame K: The Hidden Hazards of a Forbidden Sweetener https://whateverbrands.com/blogs/news/whatever-brands-celebrates-the-value-of-inclusion-in-collaboration-with-barbie 2023-07-18T02:08:13-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/barbie.gif?v=1689659490 Whatever Brands Celebrates the Value of Inclusion in Collaboration with Barbie: Embracing Diversity Together https://whateverbrands.com/blogs/news/whatever-brands-makes-its-debut-at-the-americas-food-beverage-show-2023-in-miami 2023-09-12T06:53:28-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/USA.gif?v=1694427202 Whatever Brands Makes Its Debut at the Americas Food & Beverage Show 2023 in Miami https://whateverbrands.com/blogs/news/whatever-brands-wins-food-startup-of-the-year-award-1 2023-09-18T17:13:32-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/award2.gif?v=1695071612 Whatever Brands Wins Food StartUp of the Year Award  https://whateverbrands.com/blogs/news/whatever-brands-named-finalist-at-the-licensing-awards-2023-with-whatever-kidz-peppa-pig-multi-vitamin-drinks 2023-09-18T17:12:05-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/award_193a22c5-f33b-475c-8bce-b17d0e9dbc16.gif?v=1695071525 Whatever Brands Named Finalist at the Licensing Awards 2023 https://whateverbrands.com/blogs/news/whatever-kidz-launches-peppa-pig-multivitamin-drinks-in-iceland 2023-09-20T16:49:19-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/200w.webp?v=1695242959 Whatever Kidz Launches Peppa Pig Multivitamin Drinks in Iceland https://whateverbrands.com/blogs/news/whatever-brands-to-showcase-exciting-product-ranges-at-anuga-trade-show-2023 2023-09-25T04:16:05-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/jb_g.gif?v=1695629765 Whatever Brands to Showcase Exciting Product Ranges at Anuga Trade Show 2023 https://whateverbrands.com/blogs/news/taking-a-bold-step-towards-sustainability-tethered-caps-and-recycled-pet-bottles 2023-10-27T06:31:04-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_bba5fc22-5be7-46fc-943b-a2261c0623a5.gif?v=1698402553 Taking a Bold Step Towards Sustainability: Tethered Caps and Recycled PET Bottles https://whateverbrands.com/blogs/news/shifting-tastes-and-challenges-in-the-uk-breakfast-cereal-market-2023 2023-10-30T11:26:15-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/cerals.gif?v=1698678502 Shifting Tastes and Challenges in the UK Breakfast Cereal Market - 2023 https://whateverbrands.com/blogs/news/navigating-the-uk-snacking-landscape-2023 2023-10-30T11:32:58-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/200w_2.webp?v=1698679911 Navigating the UK Snacking Landscape in 2023 https://whateverbrands.com/blogs/news/food-trends-2024-clear-communication-and-the-rise-of-mindful-processing 2023-11-08T15:58:23-05:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_95452199-17e5-4a2e-8535-11da5a36b027.gif?v=1699475761 Food Trends 2024: Clear Communication and the Rise of Mindful Processing https://whateverbrands.com/blogs/news/human-nature-showcases-at-the-vegetarian-society-stand-at-plant-based-world-expo 2023-11-11T06:04:08-05:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_c58bf9be-1f9d-4c74-ad1e-8279e44a5e46.gif?v=1699700648 Human Nature Showcases at the Vegetarian Society Stand at Plant Based World Expo https://whateverbrands.com/blogs/news/whatever-brands-shortlisted-for-prestigious-fdea-awards 2023-11-14T07:15:26-05:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_edc27505-bec6-4d54-bbc2-1a4f20dc25dd.gif?v=1699964126 Whatever Brands Shortlisted for Prestigious FDEA Awards https://whateverbrands.com/blogs/news/sweet-revolution-the-rise-of-allulose-and-new-age-sugar-alternatives 2023-12-18T05:58:07-05:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_3c9c1818-4dbe-43f6-9c7c-de6d01e26b29.gif?v=1702897087 Sweet Revolution: The Rise of Allulose and New-Age Sugar Alternatives https://whateverbrands.com/blogs/news/whatever-brands-makes-its-debut-at-foodex-japan-2024 2024-02-05T07:32:40-05:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/jap.gif?v=1707136360 Whatever Brands Makes Its Debut at Foodex Japan 2024 https://whateverbrands.com/blogs/news/how-to-manage-international-business-and-financial-transactions 2024-03-13T09:08:57-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_4f313443-dc48-4a51-8533-9c69ea882e3e.gif?v=1710335337 How to manage international business and financial transactions https://whateverbrands.com/blogs/news/making-a-difference-one-jelly-belly-drink-at-a-time 2024-03-18T09:03:33-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_8facc06a-c734-4db2-95b3-7b2549b95a95.gif?v=1710766611 Making a Difference, One Jelly Belly Drink at a Time https://whateverbrands.com/blogs/news/jelly-belly-drinks-shortlisted-for-prestigious-award-at-brand-lifestyle-licensing-awards-2024 2024-04-03T06:52:25-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy.webp?v=1712141545 Jelly Belly Drinks Shortlisted for Prestigious Award at Brand & Lifestyle Licensing Awards 2024 https://whateverbrands.com/blogs/news/japan-an-incredible-trip-to-remember 2024-04-12T06:34:41-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphyd.gif?v=1712159836 Japan: An incredible Trip to Remember https://whateverbrands.com/blogs/news/net-positive-snacking 2024-04-03T15:47:17-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_1.webp?v=1712173624 Net Positive Snacking: Pioneering a Greener Future with Human Nature https://whateverbrands.com/blogs/news/muesli-vs-granola-what-sets-them-apart 2024-04-03T15:54:46-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_2.webp?v=1712173933 Muesli vs. Granola: What Sets Them Apart? https://whateverbrands.com/blogs/news/whatever-brands-spearheading-sustainable-innovation-in-new-yorks-food-and-beverage-industry 2024-04-16T07:00:21-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_0e5c2418-8721-4c37-ae9c-8a77ec8047c1.gif?v=1713265164 Spearheading Sustainable Innovation in New York's Food and Beverage Industry https://whateverbrands.com/blogs/news/whatever-brands-peppa-pig-cereal-named-finalist-for-best-food-and-drink-award-at-the-licensing-awards-2024 2025-10-03T00:49:14-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_b4d4bf86-2fd3-42ee-8150-4276cf64e73e.webp?v=1759466954 Whatever Brands' Peppa Pig Cereal Named Finalist for Best Food and Drink Award at the Licensing Awards 2024 https://whateverbrands.com/blogs/news/a-greener-future-with-our-eco-friendly-products 2024-08-08T06:37:01-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_2_ed7cd7a7-df19-462e-b074-79808dbb5187.webp?v=1723113231 A Greener Future with Our Eco-Friendly Products https://whateverbrands.com/blogs/news/ditch-the-dyes-why-whatever-kidz-cereals-are-better-for-your-children 2024-10-01T05:30:16-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_7f33d092-7341-4e34-b5da-c0f732500a84.webp?v=1727686326 Ditch the Dyes: Why Whatever Kidz Cereals Are Better for Your Children https://whateverbrands.com/blogs/news/whatever-brands-expands-to-the-usa-revolutionizing-breakfast 2024-11-04T07:49:58-05:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_6d3db92c-40a2-445d-bcaf-692464f815c0.webp?v=1730723327 Whatever Brands Expands to the USA: Revolutionising Breakfast https://whateverbrands.com/blogs/news/2025foodtrends 2025-01-06T04:04:44-05:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_172762dc-bfd0-43ef-8d2c-7c5a66da6eb6.webp?v=1736154237 Exploring the Top Food and Beverage Trends for 2025 https://whateverbrands.com/blogs/news/from-silver-screens-to-sweet-treats-movie-studios-are-getting-tasty 2024-11-26T09:04:40-05:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_4.webp?v=1732629865 From Silver Screens to Sweet Treats: Movie Studios Are Getting Tasty! https://whateverbrands.com/blogs/news/plant-based-certification-why-it-s-a-smart-move-for-brands 2024-11-28T03:51:53-05:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_1_32e2832f-b96a-41d4-b37d-a76a34266ead.webp?v=1732782809 Plant-Based Certification: Why It’s a Smart Move for Brands https://whateverbrands.com/blogs/news/sip-smile-repeat-the-fun-way-to-get-kids-to-love-milk 2024-11-28T03:50:14-05:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_2_c47ff315-dc64-4ab4-a5de-2c9e4651e4b0.webp?v=1732783750 Sip, Smile, Repeat: The Fun Way to Get Kids to Love Milk https://whateverbrands.com/blogs/news/sugar-vs-zero-sugar-how-artificial-sweeteners-affect-your-digestion 2025-01-10T04:34:25-05:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/sugar_520x500_663d3547-69f9-409e-b8e0-3ff0b4609032.webp?v=1736501665 Sugar vs. Zero-Sugar: How Artificial Sweeteners Affect Your Digestion https://whateverbrands.com/blogs/news/building-a-healthier-planet-for-future-generations 2025-01-27T08:16:45-05:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_1_33448620-12c2-4415-ad0a-eac1add9e3f5.gif?v=1737983805 Building a Healthier Planet for Future Generations https://whateverbrands.com/blogs/news/how-clara-s-selections-balances-quality-and-affordability-with-a-great-design 2025-02-03T08:01:05-05:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/claras_840344c6-89c5-4fd3-b79b-9cd570d40277.gif?v=1738587665 How Clara’s Selections Balances Quality and Affordability with a Great Design https://whateverbrands.com/blogs/news/creating-positive-change-whatever-brands-role-in-building-a-sustainable-future 2025-02-17T07:39:53-05:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_4e7b4806-d4eb-4986-8e13-6007c6660708.gif?v=1739795993 Creating Positive Change: Whatever Brands’ Role in Building a Sustainable Future https://whateverbrands.com/blogs/news/unlocking-the-future-of-fmcg-loyalty-digital-direct-selling-and-personalisation 2025-03-09T17:34:30-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_1_0d2b0f42-9009-423e-b01c-54ce1f36d170.gif?v=1741556070 Unlocking the Future of FMCG Loyalty: Digital, Direct Selling, and Personalisation https://whateverbrands.com/blogs/news/the-power-of-brand-extension-leveraging-licensing-to-enter-new-product-categories-and-markets 2025-04-02T05:48:17-04:00 weekly https://cdn.shopify.com/s/files/1/0723/2379/3190/articles/giphy_f793299f-9aab-4bb3-a577-ef8f9b7120dd.gif?v=1743587297 The Power of Brand Extension: Leveraging Licensing to Enter New Product Categories and Markets 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